Female-centred innovation, design and product development.

Our purpose is to deliver products and experiences tuned to women’s needs, closing the gap between perception and reality when
designing for women.

Let’s start designing women in.

Our Team

“Without expert female representation throughout the innovation and design process, opportunities will be missed to leverage empathetic understanding and create compelling brands, products and experiences which include women at every stage and close the assumption gap”.

Merle Hall, KD CEO & XXE founder


Insights, opinions and news from our experts


Our work includes products and services that apply exclusively or applies differently to women as well as products where women are the dominant purchaser or decision maker