XX Equals | Female-centred innovation, design and product development

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Our purpose is to deliver products and experiences tuned to women’s needs, closing the gap between perception and reality when
designing for women.

Let’s start designing women in.

Our Team

“Without expert female representation throughout the innovation and design process, opportunities will be missed to leverage empathetic understanding and create compelling brands, products and experiences which include women at every stage and close the assumption gap”.

Merle Hall, KD CEO & XXE founder

Meet our team

Work

Our work includes products and services that apply exclusively or applies differently to women as well as products where women are the dominant purchaser or decision maker

Innovation & Strategy

Product & Services Development

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Podcast

Insights, opinions and news from our experts and guests

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All Insight Podcast

In conversation with ILOH Founder and CEO, Jemma Sawyer

April 14, 2022

In conversation with Lilu Co-Founder and CEO, Adriana Vazquez

February 24, 2022

In conversation with Senior Insight and Innovation Consultant, Lucy Baldwin

January 6, 2022

Follow us on Instagram

According to the University of Michigan, more than...

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May 25

Wave goodbye to ingrown hairs thanks to Fur Oil by...

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May 24

Wave goodbye to ingrown hairs thanks to Fur Oil by @Fur_You . Specifically designed for pubic hair and skin, Fur Oil hydrates and protects the pubic area while also minimising ingrown hair.

#ProductDesign #WomenInDesign #SexualHealth #SexualWellness #PackagingDesign

Learn about the science of sex with @WeAreFerly. ...

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May 23

Learn about the science of sex with @WeAreFerly. Designed for women, the Ferly app is built to support women’s mental health and sexual wellbeing. The app offers feature programmes (cultivating desire, sex after trauma, body confidence, etc), single sessions including ‘body mapping’, podcasts and interviews, and more.

Sight-impaired friendly, all content on the app is also audio-based and run between 10-20 minutes, making it easier for on-the-go listening.

#FemTech #WomenInDesign #DigitalDesign #ProductDesign #SexualHealth #SexualWellness

Launched in 2020, ILOH is an online store ...

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May 18

This is the Ohnut. A revolutionary wearable, ...

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May 16

This is the Ohnut. A revolutionary wearable, allowing couples to explore comfortable penetration depths during intimacy.

Designed with renowned clinicians, @ohnutco is a soft compressible buffer made from four rings, that can be used together or individually to adjust when penetration feels too deep, without sacrificing sensation for you or your partner.

#Ohnut #SexualHealth #SexualWellness #ProductDesign #WomenInDesign

Meet @FleurMarche a US-based wellness store ...

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May 12

Meet @FleurMarche a US-based wellness store offering CBD solutions through small but mighty patches! These plant-powered, fully compostable, and plastic-free patches provide users with the most bioavailable way to get CBD and other feel-good ingredients into their body.

These are single-use and pre-dosed little patches of wellness, administering solutions for better sex, more sleep, extra relief, and increased energy.

#WomenInDesign #ProductDesign #SexualWellness

Last week we were fortunate to be able to attend, ...

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May 11

Introducing Dipsea: a people-powered story studio ...

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May 11

Introducing Dipsea: a people-powered story studio taking sexual wellness into a new, powerful direction. The Dipsea app offers a subscription to a growing collection of sexy audio stories, wellness sessions, and dreamy sleep scenes. Find out more at @dipseastories

#FemTech #ProductDesign #DigitalDesign #WomenInDesign

This month, we're looking at products tuned ...

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May 4

This month, we're looking at products tuned to women's needs in the intimate health and wellness space. This feminine moisturiser by @lamaria.official helps improve elasticity in your intimate areas and works with your body to restore healthy skin.

#LaMaria #WomenInDesign #SexualHealth #SexualWellness #ProductDesign

Introducing @meet_rosy. Rosy is the first platform...

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Apr 29

Introducing @meet_rosy. Rosy is the first platform of its kind that offers women a holistic approach to sexual health and wellness. Designed by doctors and psychologists, it offers support and knowledge for the 43% of women who have sexual problems and questions. The app offers up evidence-based interventions to improve sexual function and provides the technology to connect you with coaches in real-time.

#rosyapp #rosy #sexualhealth #sexualwellness

In our latest XXEquals podcast episode, we talk to...

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Apr 14

In our latest XXEquals podcast, we speak to Lilu ...

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Feb 24

This week, we’re looking at the Nipple + Areola ...

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Feb 22

This week, we’re looking at the Nipple + Areola Stick, a part of the clean beauty range by Bawdy Beauty. Designed in the shape of a nipple, this product provides necessary relief to those looking to treat or prevent dry, chaffed, sore, or fissured areolae as a result of anything from jogging to breastfeeding.

#ProductDevelopment #ProductDesign #BreastFeeding #SkinCare #WomenInDesign

Meet our favourite wellness apps, tailor-made for ...

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Feb 18

Meet our favourite wellness apps, tailor-made for new and soon-to-be mothers! @BiaMother and @TheNourishApp.

🔹Biamother gives you access to simple, expert advice from maternal wellbeing experts, including specialist fitness and yoga instructors, physiotherapists, dietitians, midwives, breastfeeding counsellors, and sleep experts.

🔹The Nourish App is a support team in your pocket and offers new mums bite-sized moments of calm and wellbeing right at your fingertips!

#Femtech #FemtechFriday #ProductDevelopment #Pregnancy #Prenatalcare #PostPartum #Mindfulness

Created by former pastry chef, @katemcleod, US ...

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Feb 17

The Wonder Weeks Back to You is a full postpartum ...

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Feb 15

It’s #FemtechFriday and today we’re talking ...

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Feb 11

It’s #FemtechFriday and today we’re talking about the cult favourite: the Elvie Trainer. A smart kegal trainer designed to strengthen your pelvic floor. 1 in every 3 women experience pelvic floor problems during their lifetime, so the @Elvie Trainer helps you visualise a hidden set of muscles that support everything from core stability to bladder control, postnatal recovery, and intimate wellbeing.

#PostnatalRecovery #Femtech #Elvie #ElvieTrainer #WomenInDesign #PelvicFloor #PostnatalFitness

Today, we’re looking at @MamaGlow, a website and...

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Feb 9

Today, we’re looking at @MamaGlow, a website and resource that is helping decolonise wellness. Founder and Doula, Latham Thomas is supporting black mothers-to-be (who are two to three times more likely to die from pregnancy complications that white women) by using the website to address the full spectrum of women’s health through an inclusive lens.

#DeconolisingWellness #Pregnancy #DigitalDesign #WomensHealth #Prenatal #PostPartum #Fertility #Doula #WomenInDesign

#DidYouKnow when buying personal care products, UK...

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Feb 7

#DidYouKnow when buying personal care products, UK parents place quality higher at 64% over price at 62% and three quarters of UK parents also prefer to spend more on personal care for their baby or child over themselves. The ongoing pandemic also accelerated the desire for products that promise health and durability, as well as a renewed interest in environmental conditions.

#ProductDevelopment #Pregnancy

An app we love: Freya by @thepositivebirthcompany....

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Feb 4

An app we love: Freya by @thepositivebirthcompany. The Positive Birth Company are committed to empowering women, birthing people and birth partners around the world and offer tonnes of resources on their website.

Freya is the world's first hypnobirthing-friendly surge (contraction) timer and virtual birth partner. Available in 6 languages, Freya will coach you through each surge with a simple breathing technique and help you to relax in between with positive affirmations, calming visualisations and guided relaxations.

#ProductDevelopment #ProductDesign #WomenInDesign #Pregnancy #Birthing #AppDesign

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