Our purpose is to deliver products and experiences tuned to women’s needs, closing the gap between perception and reality when
Let’s start designing women in.
Our Team
“Without expert female representation throughout the innovation and design process, opportunities will be missed to leverage empathetic understanding and create compelling brands, products and experiences which include women at every stage and close the assumption gap”.
Merle Hall, KD CEO & XXE founder
![Meet Maia by Isabella Phillips @bellaphillipscreative
Using an inquisitive and adaptive approach, Isabella is passionate about delivering meaningful solutions that lead to a better quality of life for users.
Maia is an ecosystem of products and app that work synergistically together to improve the overall menstruation experience and empower individuals.
The solution includes:
➡️ App – track cycle, physiological and psychological changes and provide key information on menstrual related disorders. Working with industry professionals to give you tips on how to improve your symptoms through nutrition and diet, exercise, sleep, yoga and meditation.
➡️ Tracking device with charging base – connects to the app to track the menstrual cycle and store period products. Contains a UV-C sanitisation slot designed to promote the use of menstrual cups, thereby reducing plastic pollution from non-reusable options.
➡️ [Optional] Pill storage – a 7-day slot unit designed to store oral contraceptives, pain killers, antidepressants, vitamins, and minerals. These pills are said to improve PMS and PMDD symptoms.
➡️ [Optional] Portable diffuser – remotely controlled through the app, the diffuser uses specific essential oils to ease anxiety, the most common PMS symptom.
Isabella Phillips, Loughborough University @bellaphillipscreative
#XXEquals #WomensHealthAndWellness #WomensWellness #MenstrualHealth #WomensHealth #WomenInDesign #WomenInID #StudentSpotlight](https://www.xxequals.com/wp-content/plugins/instagram-feed-pro/img/placeholder.png)
