Reimagining period care.

Designed and researched by menstruators,
for menstruators.

Products for menstruation focus on the few days a month when you bleed. But what about the rest of the month?

We believe that people who menstruate are under-served during the majority of the menstrual cycle when we’re not bleeding. This lack of attention means that too many people miss out on the opportunity to be their best selves at every stage of their cycle.

Not wishing to let a problem go unsolved, the XX= team set about creating three distinct concepts to serve their needs better.

Let’s start focusing on the full cycle.

The four phases of the cycle play vital yet distinct roles. The different balance of hormones at play at each phase can have a dramatic impact on how we feel from one phase to the next.

We need to support people who menstruate to feel their best selves from the first day of their cycle to the last.

Creating personalised products that work holistically across the full cycle allows people who menstruate to prepare for rather than react to cyclical phases and fluctuations.

CONCEPT

In Sync.

A vitamin patch fine tuned to each stage of your cycle, so you always feel on form, no matter the time of the month.

In Sync.

The nutrients you need varies across your menstrual cycle, so taking the same vitamins everyday won’t always deliver. In Sync solves this with three different vitamin patches fine tuned to each stage of your cycle so you always feel on form, no matter the time of the month.

Go With The Flow

When we’re bleeding

  • A top up of Iron and Vitamin C to compensate for the levels lost when bleeding and combat dizziness.
  • Magnesium helps us relax.
  • Vitamin B fights fatigue.
  • Omega 3 is an anti-inflammatory.
  • Vitamin D helps brighten sometimes dull skin at this stage, and can also regulate hormones.

Ovary-Reacting

When we’re ovulating

  • Zinc regulates ovulation
  • Vitamin B6 improves dopamine and serotonin production.
  • A boost of Magnesium makes up for the amount we excrete through stress.

Cramping My Style

When we’re pre-menstrual

  • Zinc eases cramps and regulates routine.
  • Omega 3 is an anti-inflammatory.
  • Vitamin E helps with breakouts and eases cramps.
  • Vitamin B (1, 2, 6, 12) helps the brain toimprove your mood.

CONCEPT

Blended.

A palette of four facial serums perfectly tailored to each week of your cycle, helping your skin flourish from week one to four.

Blended.

Anyone who has ever menstruated knows the skin can look and feel totally different from day one to day twenty-eight of your cycle. Blended is a palette of four serums perfectly tailored to each week of your cycle, helping your skin flourish from week one to week four.

CONCEPT

Mood Mix.

A delicious range of vitamins and supplements to mix with your food and drink, keeping you feeling tip-top from the first day of your cycle to the last.

Mood Mix.

Your mood and energy can change with every chapter of your cycle, sometimes you need a pick-me-up, and at other times you need a calm-me-down. Our range of vitamins and supplements can be blended with your regular food and drink to give you exactly what you need from the first day of your cycle to the last.

Does your brand need help tuning into the needs of women? Get in touch.

XX=
Strategists, researchers and designers.

A women-led collective aiming to close the gap between the perception and the reality of designing health and wellness products for women.

If these concepts have got you thinking about an under-served audience or an unmet need, if you have a product or brand that applies exclusively or differently to women, or if you simply want to hear more, then get in touch!