We help you stay ahead to consider the long term: trend landscapes & signals, future scenarios, technology scanning ‘North Star’ concept vision

Whitespace Innovation

We uncover insights & motivations to create innovation opportunities: unmet user needs, competitor analysis, market landscape

Proposition Definition

We bring together the moments that matter to define strategic design direction: a defined value proposition, concept stimulus, product roadmaps


We engaged with both female brand advocates and newer customers to understand them better, what they valued, and their perspectives on upcoming collections.

Facilitating groups to understand more about their views on sustainability, the brand, and potential products for next season collection. These insights informed direction for multiple touchpoints for the brand with the female consumer in mind.


Having identified a positioning for Scholl’s foot care products that appealed to younger consumers, KD helped to shape these hydrogel blister plasters to be easier to use and convenient to carry.

Developing a new portable packaging solution for Scholl’s gel blister plasters – encouraging a new generation of users into the category and enhancing retail opportunities in return.

User research studies and client co-creation allowed us to uncover a design for portability and product protection.


KD’s neat packaging solution for Veet’s gel wax provided visibility of the new formulation on-shelf plus convenient handling and storage of the applicator and strips within the lid.