We assess existing plans, create new ones, mitigate risk and enable the quickest route to market: technical reviews, planning & user requirements
We enable putting concepts in the hands of stakeholders, investors and users: opportunities: design, engineering & prototyping
Developing & delivering from concept to manufacture; including regulatory submissions, handover to manufacture, testing & validation.
KD supported the Nivea team in identifying opportunities for a female razor which leveraged Nivea’s skincare credentials and helped to bring their first product to market in this category.
Balancing attributes of control, softness, visibility, and sensitivity with Nivea’s skincare heritage, together with exploring and refining functional aspects of free movements identified from consumer insights, we delivered and successfully implemented a first-generation razor.