Products and services don’t need to be exclusively for women to benefit from being designed better with women in mind

This can include basic considerations of anatomy, ranging from in-car safety features which address women’s smaller size and driving positions to the trend potentially signalled in Apple’s iPhone 12 mini which will aid usability for women’s smaller hand sizes.  But it’s not just about anatomy; women drive 85% of all consumer purchasing decisions so understanding attitudes, motivations and behaviours of women is important to a whole range of household and lifestyle purchases.

KD have experience in researching, designing and testing products for all users, including all genders, ages and levels of (dis)ability.