Our purpose is to deliver products and experiences tuned to women’s needs, closing the gap between perception and reality when
designing for women.

Let’s start designing women in.

Our Team

“Without expert female representation throughout the innovation and design process, opportunities will be missed to leverage empathetic understanding and create compelling brands, products and experiences which include women at every stage and close the assumption gap”.

Merle Hall, KD CEO & XXE founder


Our work includes products and services that apply exclusively or applies differently to women as well as products where women are the dominant purchaser or decision maker

Innovation & Strategy

Product & Services Development


Insights, opinions and news from our experts and guests

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Meet Blume: @blume are pioneers in the cycle care arena with their First Period Starter Kit. Not only does the kit include menstrual products but conversation cards to help educate young people on how to talk with a trusted adult on covering topics like puberty and consent.⁠​

#ProductDesign #WomenInDesign #WomenInID #MenstrualCycle #MenstrualCare #Menstrual Health #Period #WomensHealth #WomensHealthAndWellness
#DidYouKnow there are 1.8 billion girls, women, transgender men, and non-binary persons of reproductive age currently menstruating. 90% of those menstruators are experiencing premenstrual symptoms. These symptoms can include bloating, headaches, and moodiness.
Meet the world’s first sex toys made with ocean-bound plastic. 

The @ohhcean.official collection features silky silicone covered sex toys that give new life to old plastic. ohhcean® came to life after collaborating with #tide, one of the world’s leading players within upcycling and recycling of ocean-bound plastic.

#ProductDesign #SexualHealth #SexualWellness #Sustainability
This month, we're looking at products tuned to women's needs in the intimate health and wellness space. This feminine moisturiser by @lamaria.official helps improve elasticity in your intimate areas and works with your body to restore healthy skin. 

#LaMaria #WomenInDesign #SexualHealth #SexualWellness #ProductDesign
Introducing @meet_rosy. Rosy is the first platform of its kind that offers women a holistic approach to sexual health and wellness. Designed by doctors and psychologists, it offers support and knowledge for the 43% of women who have sexual problems and questions. The app  offers up evidence-based interventions to improve sexual function and provides the technology to connect you with coaches in real-time.

#rosyapp #rosy #sexualhealth #sexualwellness