Our purpose is to deliver products and experiences tuned to women’s needs, closing the gap between perception and reality when
designing for women.

Let’s start designing women in.

Two young brunette women discussing ideas at work

Our Team

“Without expert female representation throughout the innovation and design process, opportunities will be missed to leverage empathetic understanding and create compelling brands, products and experiences which include women at every stage and close the assumption gap”.

Merle Hall, XXE founder


Our work includes products and services that apply exclusively or applies differently to women as well as products where women are the dominant purchaser or decision maker.

Innovation & Strategy

Product & Services Development


Insights, opinions and news from our experts and guests.

Follow us on Instagram

Find our Head of Research & Strategy, Lucy Baldwin, at the Women’s Health Innovation Summit next week on 26th-27th April. Lucy will feature on a panel of experts who will be discussing the past 30 years of women in clinical trials, and where we are now.
Will you also be attending? Get in touch and meet us there.
Our expertise team at XXEquals recently collaborated with the @universityofbristol Digital Health and Care, setting the briefs for their Bright Ideas initiative. This is a 2-week project that allows students to work in multidisciplinary teams and form digital solutions that directly impact the women’s health sector. We have been giving the students feedback during the project and we will reveal the winning team soon!
Meet the first half of our XXEquals expertise team! Over the next few weeks, we'll be introducing the experts in our team and their favourite projects and trends in the women's health sector! Watch this space 👀
Brands doing it right 👉 this year @bootsuk in partnership with @genm_official launched the ‘Menopause Friendly’ symbol to help identify products and services that can help with some of the signs and symptoms of the menopause. 

#Menopause #Perimenopause #WomensHealthAndWellness
Earlier this summer, our Head of Team Development, Tamsin Chambers, spoke with Fi Craig at @bristol_ci on "Why we need to talk about menopause at work". 

During the talk, Tamsin and Fi highlighted why the #menopause is such a relevant topic for the workplace, why is it not spoken enough about currently, and what business leaders can do to address this and get the ball rolling.
Menopause doesn’t just last a day or a month, it can last up to 15 years.

As part of a collective of brands making the menopause better for all, we’re proud to support @GenM to #OwnYourMenopause today and in the future.

This is a powerful time of change and we’re encouraging you to welcome the menopause and own it!
We are dedicating our XXEquals channels this month to Menopause Awareness Month! We'll be looking at the statistics surrounding peri-menopause and the menopause, what companies are currently doing to improve quality of life of menopausal women and non-binary gendered persons, and the latest innovative solutions and products. Watch this space!
Medical equipment is designed mostly for men by men, yet women make up over 75% of the healthcare industry’s workforce. It’s time to build more equitable products, write Dan Formosa, PhD and Natalia Bednarek of the 4B Collective. Click the link in our bio to read the full article by @fastcompany on the current gender bias within healthcare and how the lack of diversity in design is dangerous for both professionals and patients. 

#WorldPatientSafetyDay #WomenInDesign #WomenInHealthcare #WomensHealthAndWellness
"Here you have women who are essentially, once again, being used as Guinea pigs. Although they've been 'informed,' what's the actual choice when someone's telling you that your economic livelihood is going to be affected?" 

Medical historian, @deirdrecooperowens and Howl at the Womb founder reveal the racist history of sterilization and hormonal contraception in the new documentary, "The Business of Birth Control."

Reposted from @businessofbirthcontrol

Earlier this summer, our team went to the Bristol premier of The Business of Birth Control, a film by @rickilake and @abbyepsteinxoxo. The documentary examines the complex relationship between hormonal birth control and women’s health and liberation. The film also exposes the racist legacy of hormonal contraception and its ongoing weaponization against communities of color.

Visit @businessofbirthcontrol to find out more!
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